Our Services
Health Geographics
Health Geographics was established by ADS to link the health component of the Elaborate database with an online dashboard and Esri maps, to develop a new business focussing on health and welfare services, our fastest growing industry group, which has generated one in three Australian jobs in the last decade.
Our People
Dr Jeanine McMullan
( CEO & Spatial Analyst)
Reg Kernke
( Director & Dashboard Designer)
John Black
( Founder and Executive Chairman)Recent News
John Stanley & John Black 8th July, 2024
Last weekend The Australian Financial Review published my short review of the role of religion and ethnicity in Australian politics since the 1960s. My article was written in the context of the rise of the Muslim vote in the UK election last week and the implications of this outcome for the Australian General election, scheduled
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John Stanley & John Black 17th June, 2024
Political Opinion polls can be pretty unreliable at times, but lately they’ve all been moving in the same direction, which is down for the satisfaction for Anthony Albanese as PM, down for the ALP primary vote, down for the Two Party Preferred Labor vote and down for the job the Albanese Govt is doing on
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HGS Win InfoSol 2024 Award
Health Geographics has won the prestigious InfoSol 2024 Award for the Best Business Dashboard 2024, for its Private Health Care Australia Dash App. Paul Grill, the CEO of Infosol personally congratulated HGS and its CEO Dr Jeanine McMullan on the achievement which has previously been won by major international marketing companies such as Salesforce. Paul
Read MoreWhat Our Clients Say
Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.
Roger Oates
( Principal - Billanook College )ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.
Steve Croft
( Retired Head of College - Springfield Anglican College )John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.
Allan Shaw
( Retired Principal and Chief Executive - The Knox School )These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.
Stephen Cooke
( Former Business Manager - St Andrews Lutheran College )Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.
Pastor Ron Woolley
( Retired Headmaster - Citipointe Christian College )As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.
Geoff McLay
( Principal - West Moreton Anglican College )Clients - Past and Present
Would you like more information on how Health Geographics can cost effectively leverage your existing customer information?
