HOW DATA-DRIVEN JOHN DEERE WINS THE MARKET

Written by: Marianna Kantor, Frits van der Schaaf

Article snapshot: Using AI-based predictive analysis, John Deere helps its dealers spot growth opportunities in markets around the world.

As some companies pull ahead, others fall behind. It’s the essence of competition—and increasingly, data separates the winners from the laggards. Giants like Amazon, Facebook, and Google have propelled themselves to the frontline of the global economy thanks largely to the data they absorb and rapidly transform into operational insights, predictions, and new services and products. Today the data arms race has spread well beyond Silicon Valley into industries ranging from entertainment, where Netflix’s algorithms have made it a streaming colossus, to agriculture, where John Deere has revolutionized the agriculture tech space.

According to a 2018 survey of Fortune 1000 companies by NewVantage Partners, 79 percent of C-suite executives fear disruption from data-driven competitors. An overwhelming 97 percent report that their firms are now investing in big data and AI initiatives to become nimbler in this new business climate.

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